business email statistics

( Forbes) 4. The ultimate list of online business statistics designed to help you find ways to improve your business, grow your audience, and make more money online. 82% of Marketers Send Emails With Subject Lines of 60 Characters or Less AWeber analyzed 1,000 emails from 100 top marketers to determine how experts send emails. Here are 10 email marketing statistics that prove email marketing is an essential tool for any small business. Email Statistics Report, 2020-2024 SCOPE This report brings together current worldwide use data and four-year forecasts for Email Users, Business and Consumer Email Accounts, Email Traffic, Daily Emails Sent & Received, Average Email Storage Requirements, Average Spam, Malware, Attachments, Daily Time Spent on Email, and Mobile Email use. The average worker gets 121 emails per day. Though this represented a 19 . Emails from business to business actually have a higher click-through rate than emails from business to business: 3 out of 5. 70% of professionals use email to share industry-related information. 89% of all b2b emails are sent from a company's name. Here are 10 startling statistics about email use: Statistics show that the average office worker receives 121 emails per day . The global population is more than 7 billion, and nearly half of them have an email account. Tuesday is the best day of the week to send email -According to 10 email marketing studies. Business Email Compromise Is a $26 Billion Scam Says the FBI By Sergiu Gatlan September 10, 2019 10:30 AM 3 FBI's Internet Crime Complaint Center (IC3) says that Business Email Compromise (BEC). Yesterday I spent part of the afternoon working on my laptop at Panera Bread. The open-rate of direct mails can go as high as 90%, compared to only 20 to 30% of emails. Business Email Compromise (BEC) attacks are one of the financially most damaging cyber crimes. 86% of respondents from banks perceive business email compromise / authorized fraud to be the greatest risk to their business over the next 1-2 years. Now use the business email templates or make your own from scratch. More than half of emails are spam. 16. 62.86% of business professionals prefer email for business communication. 46% of emails are opened on a smartphone. The number of email accounts is higher than the number of email users: there are 5.59 billion active email accounts or nearly 1.5 times higher than the number of users (99Firms, 2020). - According to Radicati's Email Statists Report, 2015-2019, there were 2.6 billion email users in 2015. 4.258 billion people use email. Almost every industry relies on email, with marketers using email to send exclusive offers, customer support messages, order tracking updates, useful articles, apologies, important warnings and essential business updates — the list is nearly endless. By 2023, the number of email users worldwide will reach 4.4 billion. 10 email usage statistics you need to know about in 2021. Email marketing averages an ROI of $38 for every $1 spent. Furthermore, a study by Convince and Convert found that 69 percent of recipients report email as spam based only on a subject line. This remote-work location comes with . In fact, the number of email users is expected to reach 3.9 billion by the end of 2019—that's half of the world's population—and grow by about 3% each year until 2022. By 2023, the number of email users . (Kinsta) 63% of business emails are managed by Gmail or Outlook. Business email compromise statistics. 60% of user check their email 1st thing each day. Knowing the email statistics concerning how consumers behave can help you plan better when to send emails, and also which content can be the best to reach your public. The FBI is reminding organisations of the serious threat posed by business email compromise (BEC) scams, declaring that it caused over $1.8 billion worth of losses to businesses last year. Email Statistics Report, 2015-2019 SCOPE This report brings together statistics and forecasts for Email and Mobile Email use from 2015 to 2019. The worldwide average email click-through rate (CTR) is 2.6 percent (source: Statista) An email click-through rate (CTR) is a metric that tells you the percentage of subscribers who clicked the link (s) included in your email. Recently, click-through rates have been steadily declining (it was around 3% in 2019). Of course! Statisticians, researchers, mathematicians and scientists are a few professions that regularly rely on statistics. By far most emails sent are for business purposes. Statistics of U.S. (Source: APWG) Free webmail providers allow more attackers to use their attacks, which means that a majority of phishing emails are 11. Only 9% of sales emails are opened. (Lifewire) Losses from business email compromise (BEC) have skyrocketed over the last year. Average ROI is 3,900%. 80% of social network members have received unsolicited email or . This includes both email marketing, business-to-business communications, and interoffice emails. Email marketing Statistics 2022-2021 and 2019-2020. Also, if you are handling the marketing side of your business, you will need to have the know-how of the major email marketing statistics. No social media or guest blogging. The average open rate for businesses, cross-industry, is 20 percent. You have two options now: Swipe the templates I have shared above. Since 2013, when the FBI began tracking an emerging financial cyber threat called business e-mail compromise (BEC), organized crime groups have targeted large and small companies and organizations. Small Business Email Design Statistics For small businesses, email design often plays a secondary role, But it shouldn't, Brand consistency and effective email design make it easy for readers to recognize and trust you. If you're using email outreach as a method of growing your business, there are a few critical stats you need to know in order to make the most of your efforts. Over a third of business professionals open their emails on mobile. This equates to 1.1% for each of them. Statistics show that the average office worker receives 121 emails per day . 2. Ubiquiti: $46.7m vendor fraud. Especially considering statistics have shown that people are 62% less likely to purchase from a brand after a negative mobile experience. According to IC3, the costliest attacks are business email compromise (BEC) schemes, with 19,369 total complaints and a loss of $1.8 billion. Over 90 percent of internet users currently hold an e-mail account for private or business purposes, predominantly using leading e-mail clients like Gmail or Apple's native iPhone app. In 2025, the cloud email and collaboration market is projected to be worth around 93 billion U.S. dollars. The following email marketing statistics prove how you can use email to reach your marketing goals in 2019 and beyond. (DMA . This attack was an example of a type of BEC, sometimes called Vendor Email Compromise (VEC). - AWeber. Eye-opening Email Marketing Statistics List For 2022. The penetration rate is 90% or higher for 15-24 and 45-64 as well. This equates to 1.1% for each of them. Around 50 percent of all emails are spam. In this video, we share nineteen of the most important and interesting stats that can help you shape your email marketing campaign. (Kinsta) 62.86% of business professionals prefer email for business communication. Next, Grow Your Business' Email List. It includes data on both business and consumer adoption of email. The scammers impersonated employees at a third . 2. Gmail owns 45% of the email market. For the finale of this big list of email marketing stats, let's go over some email marketing conversion statistics and email ROI statistics to show you the true benefits of email marketing. 18. The highest email usage by age group is within the 25-44 range with 93.6%. If a discrepancy (99 Firms) Email consumers' behavior. In this video, we share nineteen of the most important and interesting stats that can help you shape your email marketing campaign. Statistics on email use at the workplace. Email Sales Statistics. 14. Emails are also . Yes, straight-up sales emails obviously convert well. And there you have it! That's a higher return than you can . Business email compromise (BEC) attacks increased from 61% to 72%, and over half of these attackers were using Gmail as a delivery method. 73% of millennials say email is their preferred means of business communication; Men and women are equally likely to convert from an email opened on a desktop computer, but women are more likely to convert on a tablet, and men are more likely to convert on a phone (PitchFunnel) 50% of white collar workers prefer to be contacted by brands via email verses direct mail and social media. They typically involve phishing emails and social engineering tactics to attack organizations and trick unsuspecting employees and executives into conducting tasks under the guise of legitimate . 43% said that print is less annoying than the Internet. Here's a summary of the email marketing statistics for 2022: The number of active email users is forecast to reach 4.6 billion in 2025. LinkedIn phishing messages make up 47% of social media phishing attempts. Businesses (SUSB) SUSB is an annual series that provides national and subnational data on the distribution of economic data by establishment industry & enterprise size. Business email compromise (BEC) is one of the most financially damaging online crimes. To support these claims, a 2020. report by Project shows that 39% of businesses primarily use email for employee communication. Learn more on email marketing & statistics with this FREE guide: Are you looking for email marketing statistics to grow your business? The average expected ROI is $42 for every $1 you spend on email marketing. With a 27.62% open rate, emails about religion came in third. This number is expected to climb to 4.6 billion by 2025. From how much time people spend on their email every day to how to increase your open rates, these stats . Email statistics - January 2022 update We will continue to update these stats through 2021 as new reports are produced by the main email platforms which we link to show the latest open rates and clickthrough rates. 300 billion emails are sent every day. B2B Email Marketing Statistics Email newsletters are the best ways to nurture leads, according to 31% of B2B marketers (Content Marketing Institute) The people who've subscribed to your email list are your most loyal fans. Let's be real for a minute: you could do very well using only email for your business. SUSB Datasets Check out these twelve statistics on how much we send and receive email. 61% of small businesses with effective or very effective email . Last year emails averaged around 281 billion per day. 1. B) Setting standards: For instance, setting out standards for the size of employment, sales volume, product quality specifications, and production output. And, this number is only increasing. This figure continues to show growth and is expected to average 126 messages sent and received per business user by the end of 2019. (Adobe) Last year emails averaged around 281 billion per day. 1. 65% of small businesses average open rates between 11% and 50%. The average open rate for all industries we analyzed is 21.33%. Email device and demographics statistics. 56% of brands using emoji in their email lines had a higher open rate-Experian. In 2022, the number of email users worldwide is forecast at 4.3 billion (Statista, 2021). There were more than 4 billion email users in 2020. This number is expected to grow to over 2.9 billion by the end of 2019. This company enjoys an email click-through rate of 11 percent when compared to corporate email at 31 percent. According to Statista, email usage is predicted to grow by 2 to 3% each year from 2018 to 2023. The one you choose should depend on your current status. 3. Globally, 30% of marketers cite email marketing as having the highest ROI. Just remember, when it comes to generating leads for your online business, web forms rank as the best way. The average click-to-open rate for emails sent in North America is 15.71% GetResponse Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs Campaign Monitor 78% of marketers have seen an increase in engagements (including click-throughs) in the last 12 months HubSpot And according to this research, the leads closest to making a purchase. 57% of email addresses are abandoned because the users receive too many marketing emails. 86% of professionals prefer to use email when communicating for business purposes -HubSpot. In 2015, the number of business emails sent and received per user per day totals 122 emails per day. Cybersecurity hiring/staffing statistics and trends. Email marketing is sure to make you big bucks compared to any other form of marketing. When it comes to checking their personal email while at work, 52% say they do so every few hours. Email is a permissioned channel, and email marketers are used to working under regulations like the CAN-SPAM Act in 2003, which set rules for what constitutes that permission. In August 2015, IT company Ubiquiti filed a report to the U.S. Securities and Exchange Commission revealing it was the victim of a $46.7 million "business fraud.". General Email Marketing Statistics and Best Practices. Email has become the top source of analytics data for marketing professionals, with 41 percent relying on performance data. 8. 79% of small businesses said email marketing is important to their business strategy. 93% of B2B marketers use email channel to distribute their content. Welcome to the 2021 Business Email Compromise Report. Email marketing open and click-through rate statistics. The latest email users statistics for the US show that 89.45% of people older than 15 use email. The scam has been reported in all 50 states and in 150 countries. (Statista) 3. Here are 10 email usage statistics and trends to help you improve your outreach strategy. All figures in this report represent a 'snap shot' of key statistics in 2015. The highest open rates are found in government-related emails, with an open rate of 28.77%. 4. The average person has 1.75 email accounts. It exploits the fact that so many of us rely on email to conduct business—both personal and professional. The frequency goes up to every hour (10%), multiple times per hour (13%), constantly (10%) and never (24%). There Are More Than 3.9 Billion Email Users. Email Use in Business. Summary: Email Marketing Statistics. Well, look no further. . More than three-quarters of organizations were targeted by BEC attacks, according to the "2021 AFP Payments Fraud and Control Survey Report.". Feb 21, 2022. It allows you to confidently invest in email marketing to grow your business. Mobile Email Stats Rundown 1. With the prevalence of email for both business and personal use, it's no surprise that the email market industry size is in the double-digit billions range. The average size of an open email is 15GB. One of the most noticeable trends to note is that statistics show that usage continues to grow each year. 127 business emails are sent per day. 1. Since 4.24% of visitors from email marketing buy something compared to only 2.49% of visitors from search engines and .59% from . By 2023, we can expect an increase to 347 billion per day. ( Statista, 2021) There are 4 billion daily email users. The previously mentioned Interact survey shows that 16% of managers prefer email interactions because they feel uncomfortable communicating face-to-face. Additionally, the mathematical language of probability regarding . Source: Radicati. FBI statistics underline the horrific cost of business email compromise. 13. Just email. The average size of an open email is 15GB. Email marketing makes money. This is probably because, for every $1 spent on email marketing, $44 is made in . A Guide To Statistics for Business. - In the same amount of time, it's predicted that the average number of email accounts will increase from 1.7 to 1.9 per email user. And being a business owner, it's important that you are aware of these email statistics. 99% of consumers check their email every day. Email Service Providers Statistics. 1 of Top 3 top interactions. 1. From how much time people spend on their email every day to how to increase your open rates, these stats . - AWeber. Gmail and the Apple iPhone email client dominate the market. Importance of Statistics in Business. The cloud email and collaboration market includes cloud business email and . Email Statistics. If you have the time, I recommend that you write a new email from scratch. B2B companies, on average, send one email marketing campaign every 25 days. Email marketing has a return on investment (ROI) of $36 for every $1 spent. Emails sent by hobbies entities come in second, with a 27.74% open rate. Statista's email statistics show that almost half of the world's population use their email actively. 54% of small businesses send emails at least once per week. More importantly, businesses are taking notice of this increase and are thus devoting more money to capitalize on it. Key Email Usage Statistics for 2022. Michael W. Kahn. That's nearly half of the world's population. 21% of fraud experiences had a COVID-19. The average number of emails sent and received each day keeps rising. It also happens to be one of the most data-rich marketing channels. The average number of emails sent and received each day keeps rising. A) Operational planning: This may be done for special projects or for the recurring activities of a firm over a given period of time. These are the techniques that are . 15. Well, look no further. Statistics is a scientific and mathematical discipline that can be applied to many different industries and professions. 77% of small businesses average email click-through rates between 0% and 10%. Forty percent of users are checking their work email outside working hours every four hours. Learn more on email marketing & statistics with this FREE guide: Are you looking for email marketing statistics to grow your business? The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. For 89 percent of marketers, email serves as the primary channel for lead generation. Here is the list of latest email marketing statistics & trends for you: Average B2B email open rates is 24.82% as reported by GetResponse below. Despite the success of text messages, more than 3.9 million people use emails and the number is expected to hit the 4.48 billion mark by 2024. ( DMA National Client Email Report 2015) 2. This statistic validates the low open rate, applying it to practically all types of businesses. Use my tips and create your own from scratch. In 2020, there will be 306.4 billion emails sent. This figure is set to grow to 4.6 billion in 2025, making up more than half of the expected world population. The only age group with less (84.1%) is over 65. The FBI's Internet Crime Report shows that in 2020, BEC scammers made over $1.8 billion—far more than via any other type of cybercrime. ( Mailigen) 3. 1. 62.86% of business professionals prefer to communicate by email for business purposes. 2022 Email Marketing Statistics You Ought to Know Email Marketing Statistics Image source 1. Email statistics and interesting facts about email confirm it's accessibility and versatility. Keeping all this in mind, experts generally agree that 121 business emails are sent and received each day. The BEC/EAC scam continues to grow and evolve, targeting small, medium, and large business and personal transactions. The ROI on email marketing is an incredible 4200%, according to DMA. Data SUSB Tables Tabulated data by geographic area, industry, and enterprise size in spreadsheet format. Small business owners who are active in the b2b domain can benefit from the above stats. (Lifewire) Email has a 90.3% penetration rate among U.S. internet users. 333.2 billion emails are sent and received each day in 2022. Between December 2016 and May 2018, there was a 136% increase in identified global exposed losses 2. It's striking, not because of the number of complaints but because BEC scams recorded the highest total losses by victims, at roughly $1.8 billion USD. Newsletters Are Still in Vogue With 81% Of Businesses Using Email Newsletters (Source: Content Marketing Institute) When it comes to SEO and content statistics, the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). No conferences or events. Of course, reading about marketing stats is meaningless without an effective, data-driven marketing strategy behind you. Emails from business to business actually have a higher click-through rate than emails from business to business: 3 out of 5. On top of that, email design impacts whether or not your subscribers take action or convert. Email's cost per cost-per-acquisition is $22.52 and direct mail cost-per-acquisition is $43.90. *This post has been updated for accuracy. This statistic clearly shows that email marketing is an opportunity that brands shouldn't be missing out on. Whether companies chose to create a responsive mobile website or a downloadable mobile app, having a focus on mobile-first was an exciting trend in 2021—and if you're behind on this, it's time to catch . The click-through-rate (CTR) of emails averages 3.1%. 6% of emails are opened on mobile devices. 55-60% of marketing campaigns are email. The newly-published annual cybercrime report from the FBI's Internet Crime . 69% of spam flags are based purely on a subject line. A sneak peek inside the report…. This company enjoys an email click-through rate of 11 percent when compared to corporate email at 31 percent. 77% of B2B email marketers leverage email marketing to drive sales and visits to their websites. As a result, there are plenty of email marketing statistics that can be leveraged by email marketers to fine-tune their management of the channel.. Below, we've aggregated email marketing statistics across several important categories. AWeber recently released its 2020 Small Business Marketing Email Marketing Statistics Report, featuring insights from small business owners and industry experts. - DMA. 65% of small business average open rates between 11% and 50%. 204,900,000 Emails sent daily. According to the FBI's 2020 Internet Crime Report, 19,369 BEC complaints were made in 2020 resulting in losses of $1.8 billion. Business email compromise (BEC) scams represent one of the most common avenues of attack for today's cybercriminals, targeting both businesses and individuals who perform transfer-of-funds . Although phishing led to the highest number of complaints, victims "only" lost $54 million USD, a fraction of the money lost to BEC scams. 369,000,000 billion active users of email. Email is still one of the most popular communication tools for business. Users with multiple accounts generally categorize theirs into business or customer email addresses, while others would have different accounts for different . It's that good.. And while you probably won't - and shouldn't -- forgo all other channels and tactics, We've collected 65+ statistics to show that email should be a top priority heading into 2019. For every $1 you spend on email marketing, you can expect an average return of $36. Why you shouldn't underestimate email marketing: statistics. 5/11/16 7:00 AM Rebecca Whittenberger. Email is a key marketing channel for nearly all businesses. Business Email Compromise (BEC) and check fraud continued to give U.S. companies major headaches in 2020, a new report from the Association for Financial Professionals (AFP) found. 1. 15.1% is the average open rate for B2B businesses. Planet's Biggest Resource on Email Marketing Statistics. As most . 319% higher Click Through Rates. 2. By 2023, we can expect an increase to 347 billion per day. Capitalize on it to send email -According to 10 email usage is predicted to grow to over 2.9 billion the! 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