The new digital tools and Web 2.0 offer artistic and cultural organizations a powerful way to be prominent. In this complex virtual world, how to avoid mistakes? How to stand out? What cultural organizations, especially museums, have best been able to benefit?

A conference/round table, organized by the international press group Influencia, will be held on Tuesday, November 18th, at the Espace du Centenaire, Paris 12e.

The two highlights of the event:
9am: International Conference, “MoMA, from the Real Museum to the Virtual Museum,” with Kim Mitchell, communications director of MoMA, New York;
10.45am: Round table, “Internet and Mobility, What Benefit for the Cultural Experience?” with Agnes Alfandari, Head of Multimedia, Louvre Museum;

Elisha Karmitz, Director of the Multimedia Dept, Mk2 Cinémas
Laurent Gaveau, Head of the New Media Dept., Château de Versailles
Yves Evrard, Emeritus Professor of Marketing, HEC Paris
Moderator, François Blanc, President de Communic’Art