As it prepares to celebrate 25 years of creating iconic interior designs in France, China, the USA and the United Kingdom, Paris-based interior design agency 4BI takes the new name: Moinard Bétaille.

 

The interior design agency 4BI was founded in 1995 by Bruno Moinard with Claire Bétaille coming onboard in 2006. Drafting pencils in hand, they lost no time sketching the outline of what has become a superbly-matched partnership. Prestigious hotels, luxury goods outlets, private residences, top restaurants – project after project bears witness to a remarkable meeting of artistic minds.

 

To put an official stamp on this remarkable working relationship, Bruno Moinard and Claire Bétaille decided to formally go into partnership in 2012, thus creating new opportunities for their artistic vision to express itself. In China, the United Kingdom, indeed, the four corners of the world, their highly successful joint projects bear the instantly-recognizable hallmark of French expertise in the luxury sector. Staying faithful to this tradition - and to their open-mindedness, ingenuity and blend of simplicity with a highly-sophisticated attention to detail - Bruno Moinard and Claire Bétaille are delighted to announce their new name: Moinard Bétaille.

 

This new name is designed as a statement both of continuity and a readiness to pass on the baton. Above all, it symbolizes the mutual trust built up over more than a decade, a trust that is recognized by their highly prestigious clientele, a trust that underpins the kind of expertise these clients demand as standard.

 

Moinard Bétaille now boasts 45 employees and an enviable international reputation. It’s ready for its next challenge: to reinvent itself without turning its back on its past and its values, whilst constantly striving to be more responsive towards its clients and more creative in its work. Being prepared to challenge oneself, even when things are going well; demonstrating real ambition but keeping one’s feet on the ground; being in it for the long haul – this is what real boldness looks like.

 

"Everything must change for everything to remain the same". The best is yet to come…